Did you like the Bruce Willis “Die Hard” movies? Then you need to check out the two minute video commercial below.
As they try to get back to McClane’s broken-down muscle car, Theo runs them down and crashes into the limo. The DieHard battery takes a bullet but still works when installed and they crank up the car for an escape.
Will Theo get his revenge or will McClane escape again with a few more scars but still in one piece? You’ll have to watch for the result.
If you’re shocked that Bruce was willing to play John McClane in a commercial, he’s got some thoughts for you.
“I’ve never done any sort of commercial with the John McClane character, but Advance Auto Parts brought an idea to integrate DieHard the battery into the ‘Die Hard’ story through a short film that’s authentic to McClane and both brands,” Willis said in a press release.
“Advance approached this like a motion picture — the script is clever, the production intense and the spot is entertaining,” he continued.” This is what ‘Die Hard’ fans expect. I think they will dig the DieHard –‘Die Hard’ mashup.”
Back in the day before its release, the movie title was a clever play on an iconic brand name. Over the years, the movie became a brand that’s probably bigger than the battery ever was. And now we’ve come full circle: A battery looks to get a boost from a movie that once got a boost from the battery.
Enjoy the spot and don’t get your back up. Bruce’s movie career got jump started by DieHard back in the day and now he’s returning the favor.
